By its very nature, eDiscovery is serious work. Truly, whenever litigators and legal professionals get together, it’s probably serious because the outcome of litigation, investigations, and government actions carry massive financial and emotional consequences for adverse parties and counsel.

Insurance coverage litigation often involves epic amounts of Electronically Stored Information (ESI) such as claims files, underwriting materials, emails, and even short message data. Because of this volume (and complexity), eDiscovery can be a valuable tool.

eDiscovery is a critical yet sometimes daunting aspect when preparing for litigation. The sheer volume and complexity of Electronically Stored Information (ESI) can feel overwhelming for firms that don’t have an in-house litigation support or eDiscovery team, leading to escalating costs for their clients.

I was recently introduced to Irasema Jeffers (whose background includes serving in the United States Marine Corps, running operations for one of the largest companies on Earth, and working in digital marketing, where she served many law firms and legal service providers).

After countless attorneys and paralegals told Sema they are overwhelmed by the depth and breadth of eDiscovery vendors in the marketplace, she set about building a Yelp-like experience. The result is OnCall Discovery. 

The...